Baby Boomers. Gen X. Millennials. Gen Z. They are all names given to the generation that you’re born in, but what does is have to do with the insurance industry?
As with all companies, it’s important to stay ahead of the curve or move over. With the ever-changing world of technology revolving around us, “keeping up” is just as important for the world of insurance. One way to do this is by tapping into the traits of your clients, and those characteristics can differ depending on which generational category they fall into.
Your Baby Boomers, those born between 1946 and 1964, prefer a more traditional approach to doing business. You’ll tend to see Boomers walking into the office to conduct face-to-face meetings and picking up the phone to discuss their insurance needs or coverages. However, members of this generation might also turn to the internet to make their purchasing decisions – looking for “online content that is informative, easy to read, and straightforward.” (1.) Boomers are a generation that is on the rise when it comes to connecting online.
Your Millennials, those born between 1977 and 1995, were born into a world of rapid technological change. With a mass quantity of information at their fingertips, any message you’re sending to this generation should be concise and captivating in order grab their attention. According to research conducted by Nielsen Scarborough(2.), Millennials are the least likely of each generation to use a local agent, preferring instead to go online to acquire a new policy, review statements, make billing inquiries, and file a claim.
Thankfully, for these generations and all of the others out there, VAST has a solution for how they can best be served. Call us, make an appointment to meet face-to-face, check us out on Facebook and Instagram, peruse our easy-to-use website, or use the live chat to get the answers to all of your insurance needs.
And while the pace of our evolving world shows no intentions of slowing down, you can always rely on your family at VAST to be here for you, no matter which way you wish to connect!