Summer is coming to a close and the cool fall air is creeping in. For some, business is slowing down, and for others, it is about to ramp up. Regardless, the change of seasons is a good reminder to review at least one area of your business, your website.
This is one main area that is often neglected. Did you have someone design a basic website quickly, so people could find you, but haven’t updated or done anything with it since? Have you expanded or changed what you do [services or products] but haven’t updated your website to reflect that? Have the contacts at your business changed, but the website still shows an old employee?
There are several reasons to keep your website active and accurate. The following is a short list:
- Underwriters for insurance carriers will often take a look at a company’s website when considering writing the business. Make sure your website accurately reflects your operations, or it could affect your insurance premium/insurability.
- The more you have on your website and the more active you are with it, the more searchable you become. This is one of the best ways to drive business through your doors. The majority of consumers these days are using the internet to look up businesses for certain needs – whether searching for a service or product. The more current and active your website is, and accurately reflecting your services or products with detailed descriptions – the more likely your business is to pop up in their search.
- There is a great opportunity to gain customers through your website. I know I have been drawn to certain companies because of the design of their website/content vs. another company I have looked up, or not found on the internet. Participating in various social media platforms and linking them to your website can also aid in winning business from customers since we live in an age that is constantly keyed in to social media.
Schedule some time in the coming weeks to take an hour and review every page of your website yourself, or delegate someone else/a team of employees to review and brainstorm ideas on what you can do to improve it. Winter may be a great time for your company to focus on this area, which could be a catalyst for new business!