Reed to Succeed White as CEO at VAST

Reed to Succeed White as CEO at VAST

VAST CEO Scott White has announced that he will be stepping down as CEO effective March 1, 2022. Kelly Reed, a Marquette native, and currently a Risk Advisor at VAST will succeed White.

White has been CEO of VAST since 1998. In addition to his duties as CEO, Scott has served on numerous industry advisory councils and was inducted into the Michigan Insurance Hall of Fame in 2021. He will officially retire from VAST in May 2022.

Reed is a graduate of Northern Michigan University and has been with VAST for 15 years. He has worked in commercial insurance since his start and will continue with his book of business in the healthcare industry. Kelly is also a part of the Michigan Agent Council for Accident Fund and is the Chair of the Enterprise Agent Council for ProAssurance, the third largest medical professional liability carrier in the world. His designations include Certified Insurance Counselor (CIC), Licensed Insurance Counselor (LIC), and Professional Workers Compensation Advisor (PWCA). Kelly has also received industry recognitions including the ProAssurance Young Agent Award, a recipient of the “Young Guns” award by Insurance Business America, a finalist for “Broking Rising Star” by Insurance Insider, and most recently a finalist for the 2022 Health Care Power Broker.

VAST is located in Marquette Michigan and is a team of 60 dedicated professionals. They are a regional leader in Insurance and Risk Management. VAST provides Business and Group Insurance, focusing in Manufacturing, Construction/Surety, Transportation, Healthcare Professional Liability, and Senior Living. VAST is also a leader in Personal Insurance including Individual Medical and Medicare.

For more information, please contact Kennan Marana, Business Development Coordinator at or call 906.228.7500.

The enrollment period for 2023 individual and family health plans ended on January 15. Please contact us to determine if you qualify for a special enrollment period.

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