Baby Boomers. Gen X. Millennials. Gen Z. They are all names given to the generation that you’re born in, but what does is have to do with the insurance industry? As with all companies, it’s important to stay ahead of the curve or move over. With the ever-changing world of technology revolving around us, “keeping up” is just as important for the world of insurance. One way to do this is by tapping into the traits of your clients, and those characteristics can differ depending on which generational category they fall into. Your Baby Boomers, those born between 1946 and … Continue reading
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